Project Overview
RISE Doro is an 8-story, 247-unit mixed-use development project with a courtyard, a roof deck amenity space, and integrated parking garage, that is at the center of the Jacksonville Sports and Entertainment District.
This project had to rise from the ashes. Just days before its original grand opening in January 2024, a fire destroyed the building. With the help of our partners at the City of Jacksonville, RISE Development, and RISE Construction, a rebuilt RISE Doro opened in June of 2026.
Now, what was once the George Doro Fixture Company has been transformed into a community, where residents can walk to concerts and sporting events and celebrate wins with neighbors on the rooftop or at a local establishment.
ETM is proud that RISE Doro is a finalist for the 2026 ULI North Florida Awards of Excellence in Urban Development.
Refocus, Rebuild, and RISE Again
Before the fire, ETM and our partners worked to get approval from the Downtown Development Review Board. Because this project was at the site of what was once the George Doro Fixture Company, we incorporated input from various historical organizations.
The pedestrian engagement created by the original building was reintroduced with the new project. Elements of the building, specifically the painted white brick pattern, windows, and green window frames that line the urban open space interior are a nod to the original Doro building.
After the fire, the team refocused, then rebuilt safely and efficiently so an integral project to Downtown Jacksonville’s resurgence could open and support families as soon as possible.
Community Impact
This mixed-use development is at the center of the Jacksonville sports entertainment district with walking distance to VyStar Veterans Memorial Arena, VyStar Ballpark, Daily's Place, Four Seasons Hotel and Private Residences, Metropolitan Park and the new $1.5 billion Stadium of the Future for the Jacksonville Jaguars. As Downtown Jacksonville works to attract residents, the 247 units in this project are key to attracting people to live, work, and play in an urban development
